Recruiting is one of the toughest jobs in college sports; it’s difficult to stand out when you’re one of many schools vying for the attention of an athlete. Accordingly, football programs around the country must resort to creative and unorthodox measures—and that’s exactly what Boston College did with potential recruit Seth Dawkins.
To rewind a bit, Boston College hired Steve Addazio two years ago as head football coach to turn the program around. "When I came in here, the No. 1 priority was recruit, recruit, recruit, recruit, recruit," he said. "So I'm going to challenge myself. As the head coach, I've got to drive recruiting. And so I had to challenge myself to get outside of my comfort zone, too. I've always recruited well and enjoyed recruiting, but this year I started taking on more with the whole Twitter thing and the Instagram and everything.”
Addazio and BC football have a huge presence on social media today, but this year they took staying relevant to the next level, making news with one particular recruiting tactic.
On April 9th, 3-star recruit Seth Dawkins received a letter from Al Washington and Boston College’s football program parodying Drake’s new mixtape, If You’re Reading This It’s Too Late. Dawkin’s is a junior wide receiver at Franklin Heights High School in Columbus, Ohio. The letter read, “If you’re reading this you should commit to Boston College.”
According to 247 sports, Dawkins favors Louisville, BC’s ACC rival, and has received offers from Miami Ohio, University of Toledo and has visited Michigan State and Ohio State. However, Dawkins likely appreciated the novelty of the letter, as he tweeted a picture of the letter with the caption, “Shout out to Boston College! This is hard lol.”
Who does Boston College have to thank for this creative endeavor? Several people, actually. Leo Ferrine, a recruiting specialist at Boston College, astutely devised the idea. "A lot of my friends would post funny phrases using the slogan from the drake album cover [which] I thought was pretty clever, so I thought why not do the same with recruiting[?]"
Though Leo spearheaded the idea, a few others also played a pivotal role in the development and execution of this unique ploy. "With the help of my assistant director of operations Shane Morin and video graduate assistant Kevin Tomaszek, we came up with the slogan," Leo said. He also gave props to Erica Lindsey, who made the idea a reality through her use of Photoshop.
For SuperFans, it is certainly reassuring to see the effort and imagination that Boston College Athletic Department has employed in the field of recruiting. Whether or not Seth Dawkins commits to Boston College, one cannot help but marvel at such a distinct and creative approach to recruiting.
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